The Impact of Sports Illustrated Bodypaint

Sports Illustrated's annual swimsuit issue has been a staple of the magazine industry for over 50 years. However, in recent years, it's the BodyPaint feature that has garnered a lot of attention. The BodyPaint feature involves models posing in swimsuits that are painted on their bodies. The results are stunning, visually appealing, and have made a significant impact on the modeling industry.

The BodyPaint feature started in 1999 when Sports Illustrated photographer Joanne Gair painted model Rebecca Romijn in a swimsuit for the magazine's swimsuit issue. The response to the photo was overwhelming, and the following year, Gair painted three more models for the issue. Since then, BodyPaint has become a regular feature in the swimsuit issue, with models like Heidi Klum, Tyra Banks, and Kate Upton all posing in painted-on swimsuits.

The impact of the BodyPaint feature can be seen in various ways. Firstly, it has helped to redefine the modeling industry's beauty standards. In the past, models had to be a certain size and shape to be considered for modeling jobs. However, with the BodyPaint feature, models of all shapes and sizes can be showcased. This has helped to promote body positivity and acceptance, which is essential in today's society.

Secondly, the BodyPaint feature has become an art form. The artists who paint the models are highly skilled and talented, and their work is showcased in a highly visible way. The feature has helped to bring attention to body painting as an art form, and many artists have been inspired to take up the craft.

Finally, the BodyPaint feature has become a marketing tool for Sports Illustrated. The issue is highly anticipated every year, and the BodyPaint feature has helped to make it even more popular. The feature has helped to attract a new audience to the magazine, and it has helped to keep the magazine relevant in an ever-changing industry.

In conclusion, the Sports Illustrated BodyPaint feature has made a significant impact on the modeling industry. It has helped to redefine beauty standards, promote body positivity, and showcase body painting as an art form. The feature has also helped to keep Sports Illustrated relevant and attract a new audience to the magazine. The BodyPaint feature is a perfect example of how a simple idea can have a significant impact on an industry.